DESIGNING A WEBSITE THAT YOU DON’T NEED A TOUR GUIDE TO NAVIGATE
Having operated all across Europe for over a decade, Angel Tours are renowned as hosting some of the most personal and engaging tours in the industry. Despite their reputation, their lack of online presence meant that they relied solely on word of mouth reviews for bookings.
With online platforms becoming ever more popular for arranging and booking tours and activities, Angel Tours approached us looking for some digital design expertise.
“Design an intuitive, modern website and tour booking system to communicate the essence of Angel Tours and deal with all stages of online bookings.”
Alongside this, we agreed to create a distinctive brand identity for Angel Tours that would bring their tour guides in 13 cities under one banner.
Angel Tours requested that we create a brand image that was not only striking but also embraced their love for the classics. A passion that often received much praise from customers.
Having always made use of umbrellas depicting the work of Raphael to distinguish their tour guides, AT expressed a desire to work this into the company logo.
While started in Ireland, the spiritual home of Angel Tours is very much Rome. We worked together to create a rich palette that embodied this connection as well as giving an impression of warmth and experience.
Angel Tours had operated on their previous website with only the use of a ‘Contact Us’ form to process any customer bookings. We implemented an intuitive and responsive booking system to cater for the varied experiences offered by Angel Tours.
While experts in direction, Angel Tours could not afford to provide a guide for every customer who visits the website. We built a menu system, paired with a sophisticated search feature that makes site navigation simple and efficient.
Priding themselves upon taking care of their customers, it was important to Angel Tours to ensure the customer had access to all the relevant information. We created a customer profile system that keeps all booking information easily accessible..